Searching By Looking Elsewhere
A couple of weeks or so ago, I got an email requesting a link to something I’d spoken about at a department meeting some time ago (the Gartner hype cycle, actually). Now normally I’d check my delicious bookmarks for a good link, or maybe even run a Google web search, but instead I ran a search for ‘gartner hypecycle 2008′ on Google Images…
…which is when it struck me that searching Google Images may on occasion lead to better quality, or more relevant, results than doing a normal web search, particularly if you use a level of indirection. In particular, it can often lead to a web document or post that provides some sort of analysis around a topic. (Remember, Google image search links to the web pages that contain the images that are displayed in the image search results, not just the images.)
So for example, a web search for games console sales chart [web search] turns up a different set of results to an image search for games console sales chart [image search]. And here’s where my gut feeling comes in about using the fact that documents contain images as a filter – if people have gone to the trouble of including a relevant image in something they have published, their post may be more considered on a particular topic than one that doesn’t. That is, the inclusion of a relevant image can be used as a valuable ranking term when searching for results. Essentially, you are running an advanced, search limited query around an image document type.
Note that it’s often sensible, when sharing image queries, to make the search a ‘safe’ (i.e. adult content filtered) one: in Google, just add &safe=active to the end of the URL.
(The image search approach also lets me quickly scan the results for one that appears to contain the sort of chart data I want. Supporting visual filtering is one reason why some search engines have experimented with including an image from each linked to page in the search engine results listing.)
Limiting searches by document type can also be achieved in a normal web search too, of course. For example, if you are looking for a report on knife crime in UK cities, then it might be reasonable to suspect that the most relevant documents were published as PDFs – so limit on that:
If you’d rather use the normal Google search box as a command line, the search query is: uk+knife+crime+report+filetype:pdf
If you’re looking for actual data, it might make sense to search on spreadsheet documents? uk knife crime statistics filetype:xls
As well as variously using the keyword ‘chart’ or ‘statistics’, the word ‘data’ or ‘table’ can also help tune results, particularly when running an image search. Remember, the point may not necessarily to find a chart, or set of data directly. Instead, it may be using the fact that a document contains a chart or a table to limit the results you get back (assuming that documents or posts containing charts, tables, etc., are likely to be more considered on a particular topic simply because the author has gone to the trouble of including a a chart or a table etc.)
Increasingly, I find I’m also using Youtube to search for particular items of BBC content. Note that my motivation here is not necessarily to use the video clip I have found directly, mainly because a lot of BBC related footage on Youtube has not been put there by the BBC – i.e. it is more likely to be copyright infringing content uploaded by an individual.
Instead, I am making use of:
1) the segmenting of video clips that individuals have done (chopping a 3 minute clip out of an hour long documentary, for example);
2) the user provided metadata around the clip – the title they have given it, the description text, the tags used to annotate it;
3) the automatically generated ‘related video’ service provided by Youtube,
to help me deep search into BBC content so that I can quickly find a clip that can then be obtained in a rights approved manner, without having to wade through hours and hours of video searching for a clip I want to use.
That is, it is possible to use Youtube as a great big index of BBC ‘deep clips’, in the sense that they are clipped from deep within a longer programme, to locate a particular clip that can then be obtained in a rights cleared fashion: searching Youtube to find something that I will then go elsewhere for.
So the take home message from this post? The best place to search for a particular resource may not be the obvious one.