Google Insights for Search (on Youtube too…)

It seems that Google opened up a supercharged variant of Google Trends over the last week or two: Google Insights for Search.

One useful feature the new service offers over the original trends service is the ability to compare the relative volumes for the same search term over several different time periods:

It’s also possible to get a breakdown by geography, or, as with Google Trends, compare volumes for different search terms.

Along with search volume trends, you also get insight into the geographical distribution of where searches are originating from (though this sort of view is always subject to interpretation!), and maybe more interestingly, related search terms and “rising searches” – that is, search phrases that have increased in volume over the specified period.

The URLs appear to be hackable/bookmarkable, too, which means that I can also bookmark them in Trendspotting (which I really need to tinker with on the templates front, at least to display inline graphs on the most recent entry, and maybe offer a preview link, too…).

I have to admit I probably wouldnlt have posted about this were it not for the fact that some of the insight views have also appeared on Youtube, at least for personally uploaded videos:

And here are the views…

Viewing by geography:

Relative popularity by geographical region:

How people came to view the movie… (i.e. “discovery”):

And finally, viewer demographics:

It’ll be interesting to see where Google go with their data products; as well as Google Insights for Search (and Google Trends), there’s also Google Analytics, Feedburner (which hasn’t yet been integrated into Blogspot – which is lacking on any stats/data tools, I think?) and Google Webmaster tools.

(There are also tools relating to Adsense/Adwords as well, of course, including this one I just found – a keyword recommender for a given URL: Google Adwords: Keyword Tool.)

And then, of course, there are all the Google visualisation widgets that are starting to appear for Google Spreadsheets, as well as around the Google visualisation API


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