OU Marketers Go After Competition Supported Editorial…?

Over the weekend, I noticed that the Guardian was offering readers a chance to win the chance to study for an OU degree for free. Today, via a tweet, I see a link to a piece of editorial coverage from Friday – Live and learn with distance learning – on some of the motivations for studying for an OU degree – as well as a look at the commitment that’s involved in taking a distance learning degree.

The competition is prominently linked to:

OU advertorial and linked competition

I suspect we are going to see more of this…

I was also interested to see this tweet from @barnstormed on Sunday: Nice to see the @openuniversity on one of the electronic pitch-side advertising boards at Murrayfield :) #rugby #6nations [Anyone got a screenshot?]

See also a previous campaign: OU Course Discounts with the Tesco Clubcard, although I note this is about to come to an end?

End of OU/Tesco Clubcard deal

Hmmm…