A month or so on from its PR launch, and with a steady trickle of press mentions since then (though no new updates on the website?), I’m guessing that the folk over at FutureLearn must be putting the hours in trying to work out what the platform offering will actually consist of, or what the
sustainabilitybusiness model will actually be. (I have no inside information on the FutureLearn project…)
One of the things I have sort of picked up from online glimpses of things said and commented upon is that the USP is going to relate to the quality of teaching/pedagogy (erm, I think?!). I’m not sure if “proven” learning designs will be baked into the platform, constraining the way courses are delivered (in which case, there’s likely to be something of a bootstrap problem in getting the first courses out if they have to wait for the platform?) or whether the quality will flow “naturally” from the fact the the courses will be provided by British universities (?!), but if innovation is also to flow, it’ll be interesting to see how it’ll be supported…?
— Fred Garnett (@fredgarnett) January 22, 2013
…and whether it will be done through “open” means? (I can haz API? But what would it do?!?) If it is built up from open code, I wonder to what extent it might draw on code and ideas used in other learning platforms (for example, Moodle, to which the OU is already a core contributor, I think?) or Class2Go) as well as drawing on learning from whatsoever folk managed to learn from the OU’s other open learning builds – OpenLearn/Labspace (content and community), iSpot (community and reputation), Cloudworks (community and resource sharing) or the very many expensive attempts at SocialLearn (wtf?!) that never saw the light of day? I can’t imagine a FutureLearn offering being based on the Google Coursebuilder, but it wouldn’t surprise if it ended up with something being bought in… Time to start watching the tender site, maybe, though surely that would knock any start date back too far?
One thing that would be nice to see would be project using something akin to the open, agile development process used by the @GDSteam, which is opening up the backend to View Source as well as the front-end…
I also wonder about the extent to which it might be possible to reuse ideas from commercial website design and development in the way the site is architected. This will be anathema to many, but I wonder just how far the idea could be pushed? Start with the idea of analytics, and define funnels for how folk might be expected to move through course units. Associate activities with some sort of intentional action, such as popping items into a shopping basket, or maybe the equivalent of 1-click purchases. Making it through the to end of a course can be seen as completing such sort of purchase (chuck in some open badge framework badges as a reward for good measure;-). Ad-delivery mechanisms can be rethought of as personalised content delivery (eg contextual content delivery, banner ads as signage or email-pre-emptive ads). Use search data to help refine content pages, and A/B testing to try out multiple variants of course materials and exercises (weak example). (I have never understood why the OU doesn’t engage in A/B tested delivery of course materials as a matter of course? OU courses are delivered at large enough scale, and containing more than enough content, to trial different ways of delivering content and assessment without jeopardising overall outcomes for any individual student.)
All of the above – search analysis, web analytics, contextual content/ad-serving and A/B testing – can be managed through ad servers and Google Analytics (and to a lesser extent Piwik, though they are open to additional contributions), which could provide a minimum-viable product tooling basis for a testing and analytics framework that’s ready to go now? Such an approach is far too scruffy and ad hoc, of course, for a “proper” platform project…
PS by the by, I notice that JISC Advance’s Generic eMarketplace (or GeM) for Work Based Learning (“gemforwbl”, or looking at the logo, “gee em for weeble”? (will it wobble? will it fall down?) is now open and ready for business… and as for the logo, what on earth is it supposed to represent?
Answers in the comments, etc etc, please…
PPS As ever, the opinions expressed herein are not necessarily even reflective of my own, let alone those of my employer…;-)