Chatting with @clarileia from the OU Library today about what a) interesting, and b) useful things we might be able to learn from web analytics around the OU’s open repository – http://oro.open.ac.uk – I wondered whether it would be possible to generate reports based around traffic coming from other HEIs.
I had a vague memory of setting up filters on Google Analytics years ago to segment out library activity based on visitor IP address, using IP ranges from from the different OU regional offices to generate reports based on library website usage by region, though I’m not sure I ever blogged it (I was asked not to publish the list of OU IP address ranges…). Trying to refresh my memory, it seems you can set up custom filters in a Google Analytics site profile to limit data collection to visits from within a particular IP address range (eg exclude internal traffic and IP address range tool):
IP limits don’t appear to be available for defining custom segments; instead, GA looks up the owner of the IP address and reports that as a Service Provider attribute, which can be used to define a custom segment:
(When accessing GA though the API, I think the corresponding field is ga:networkLocation(?), though I haven’t tested it…)
Here’s an example of what a segment filter on Service Provider terms containing university turns up:
So now I’m wondering: is there a full list of “Service Provider” names for UK HEIs, as picked up by Google Analytics, anywhere, that could be used as the basis of a shareable/templated Advanced Segment?
See also: OUseful.info posts on library analytics.