Social Media Monitoring: ClickThrus for Your Domain

Quite by chance, I noticed this on my settings page earlier today – domain tracking: domain tracking

What it does is allow you to register a verified domain, and get crude stats back about the number of people clicking through shortened links for that domain.

I registered, verifying it via a CNAME DNS entry with my domain name provider (easily,, and then spent a bit of time hunting for the stats. I eventually found them via a drop down element on the Analyse page: domain stats

I don’t think you can get this data via the API, but there is a way of doing OAuth API connections, so I might see if I can grab whatvever data is available for my account via the API into Google Spreadsheet using a tweak of this Google spreadsheets/OAuth recipe.

It’s still not a replacement for BackType of course – I can’t get Twitter IDs of folk who have shared shortened links to my domain, (nor even a list of people who have shortened links to my domain?), but maybe that’s in the pipeline? Or maybe Twitter, Google, Microsoft or Yahoo will buy up and shut down what useful services it currently offers…?

Author: Tony Hirst

I'm a Senior Lecturer at The Open University, with an interest in #opendata policy and practice, as well as general web tinkering...

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