Approaches to Soliciting Opinions for Institutional Responses to Formal Consultations

One of the things we didn’t put into the original JISCPress bid – though in hindsight we might have – was a use case for commentable documents in the context of government consultations soliciting formal responses from higher education institutions (for example, Universities UK: Review of External Examining Arrangements in the UK).

From a chat with Alison Nash in the OU’s recently reorganised Strategy Unit (I think?), it seems that candidate consultations are fielded by a member of that unit who then emails likely suspects (identified quite how, I’m not sure?) with either a link to, or copy of, the consultation document; (these are typically Word or PDF documents). As with many of the consultations we have looked at in the context of Write To Reply, the consultations typically have a set of questions associated with them that are distributed throughout the consultation document as a whole. Comments and responses to questions are then returned by email (I didn’t ask whether this is typically in the body of an email message, in a Word document, or as comments or highlighted changes on a copy of the orginal consultation), collated (again, I’m not sure how? One way would be to use a spreasheet, with rows for respondent and columns for each question (or vice versa)), and used to frame the institutional response. (I’m not sure if a draft of the institutional response was then circulated to the orginal commenters for final comment…?) The question that was then asked was: would a WriteToReply style approach be appropriate for managing returns of comments and answers to consultation questions in a rather more organised way than is currently the case?

(If anyone from the OU, or other HEIs who engage in producing formal instituional responses to consultations would like to provide further detail about the workflow for soliciting internal comments, producing drft and final versions of instituional responses, and then tracking the impact of comments made in the response, please post a comment to this post…)

Here are some thoughts/matters arising relating to how the WriteToReply/JISCPress/digress.it approach might apply:

– comments may need to be private; this could be achieved by hosting WordPress within the firewall, limiting who can view comments to members of the institution, or not making comments public (e.g. by moderating them, meaning that only the blog owner could see them). Limiting who can make comments can be achieved by requiring users to log in to the blog, and only providing certain users with log in accounts.

– it may not be appropriate to allowing commenting on all paragraphs, instead requiring users to only comment on actual questions. This might be achieved by disabling comments on all pages except a single summary page that contains one paragraph per question, maybe with links back to the actual posts that contain the question in context.

– if comments are solicited throughout the document, a dashboard tool such as Netvibes can be used to aggregate comments from different sections of the document; tools like Yahoo Pipes can also be used to aggregate comments from separate areas of the document and display them in a single view. Views over comments by individual commenters are also available and may be collated together on dashboard pages (for example, with separate pages aggregating comments from different sorts of commenter – e.g. allowing views over responses by Faculty, for example).

– once a formal response has been produced, it may be appropriate it post it on the consultation site to allow commenters to see how their comments were o weren’t integrated in to the official response (maybe leaving it open to them to submit a personal response to the consultation if they feel their views were not appropriately reflected, if at all. (The more I think about the process of these document based consultations, the more I feel a feedback loop is required that allows folk to see what sort of impact, if any, their comments may have had. I also briefly touched on this in On the Different Roles Documents and Comments May Take in a Commentable Document.) The consultation document site then becomes an important part of institutional memory, archiving as it does the original consultation, individual comments from members of the institution, and the institution’s formal response. It might also be the case that a draft of the institutional response is placed on the same site and comments on it solicited. (The site would then be hosting documents in two modes – the original consultation mode document, and then a draft mode document (again, this distinction appears in the Different Roles blog post.)

In many cases, it might be that the paragraph level commenting approach is not appropriate – unless comments are limited to just the consultation questions themselves, each as a separate commentable item. Where it is appropriate to isolate consultation questions from the surrounding text, a simple form may provide the best way of capturing comments.

In the OU, where I believe we are about to start rolling out Google Apps for Education to at least some of our students over the next month or two, it might be appropriate to look at using a Google form as platfrom for capturing comments. As well as satisfying the immediate goal (capture comments in a centralised way), this approach would also provide a legitimate and low risk use case for exloring how we might make use of the Google Apps environment as part of internal business processes.

The simplest case, then, would be for the internal staff member responsible for gathering comments to create a Google form. I don’t know if internal staff members have yet been issued with login details for how to access Google Apps on the open.ac.uk domain, but in the interim they can either create a personal Google account (or I could let them have an account on one of my Google apps domains!). Creating a form can be done either from the main docs menu, or within a Google spreadsheet (the posted form results are collated within a spreadsheet).

Google docs - create new form

For most consultations based around a set of specific questions, the format of the form would look something like this:

Creating a google form to field consultation question replies

That is, a copy and pasted copy of each consultation question (with minor tweaks so the question makes sense in a standalone questionnaire) as a separate form item, with a Paragraph text element for the response.

If additional commentary is required, the section head (which includes a description component) can be used to display it:

Google form - section head

It might also be worth capturing “any other comments” in a final paragraph text comment at the end of the questionnaire.

Although the form, once published, would be open to anyone on the apps domain, (if they knew the URL), a further “security” measure would be to prompt the user for a consultation “pass phrase” emailed to them as part of the request for comments (“please enter this keyphrase when you complete the form so we can put your responses into the class of ‘high priority’ responses”;-) This might even be a required element.

Alternatively, a keyphrase element could be used to sort the responses in the results spreadsheet, or as suggested above in the context of digress.it, used to sort responses for example by Faculty, (Alternatively, an optional unique key code be be generated for each invited response to identify their responses. Or we could request an OU identifier, name, email address etc to track who made what comment (though these approaches are gameable and don’t necessarily imply that the person with a given identifier is the person who submitted the form…)). If users are logged in to the Google Apps environment, it may be that their identity is recorded anyway…? Hmm….

Google form responses

For just collecting responses, pretty much anyone could just set up the form and then email the link to the form to the potential commenters. With the availability of Google Apps script, and a little bit of developer time, it would also be possible to provide alerts to the internal consultation organiser whenever a form submission is made, provide automated collation of responses by question and pop these into a Google wordprocessor doc (I think…?!) and even manage a circulation list – so for example, a list of respondents could be created in a spreadsheet, used to mail out invitations for them to complete the form, and then track their response. In the advent of them not responding within a certain period, an automated reminder could be sent out. (I’m guessing it would take about a day to build and test such a workflow, which once created would be reusable.)

Another advantage of using the Google Apps approach would be that the response spreadsheet (or an automagically maintained Google wordprocessor doc version of it) could be shared to other members of the team providing the formal institutional response as an online shared document appearing in each individual’s Google docs “inbox”.

PS it seems that within a Google Apps for Edu environment, it may now also be possible for users to edit their form responses if they want to revise their answers…

PPS it’s also worth noting here a couple of practical considerations about how to write a consultation document bearing in mind that someone might put together a form to collate the responses. Firstly, the question should make sense as a standalone item (i.e. out of context) or very clearly identify what it is referring to rather than just “the above”. Secondly, if the questions are collated together in a single appendix, it makes it easier to just check off that each question has been included in the form. (It’s also handy as a one page item for someone who is putting together the response.) Links to the original context also help; (in a sense, this sort of Appendix is like “List of Tables” or “List of Figures” that acts as contents page for locating questions within the document). Reading over the questions in an Appendix will also make it obvious whether or not the question was written in such a way that it implicitly refers to content surrounding it in the original embedded context (“see the above” again…) Note that I’m not saying questions shouldn’t be embedded, just that when they are taken out of context, they still make sense and read well. In the example I give above about external examiners, the questions had to be tweaked so that they made sense as standalone items.

On the Different Roles Documents and Comments May Take in a Commentable Document

Chatting over possible use cases for digress.it in a meeting at UKOLN yesterday, it struck me that there are at least three different roles we might expect a commentable document to play in a open discussion context:

  • draft document – in which comments are solicited on different parts of a document, with a view to producing a revised version of the document that takes into account the various comments made on the commentable version of it. For example, the publication of draft standards (e.g. British Standards – commentable drafts) or draft policy documents (e.g. Leicester University social media policy). Users may be able to see the consequences of comments by comparing final versions of the document with the orginal commentable version, and the comments associated with it.
  • consultation document – in which issues are discussed and a series of consultation questions asked, often embedded within the various sections of the body of the document. For example, HEFCE REF Consultation. If a summary of responses is provided around the consultation, along with a review of what actions were taken that relate back to the consulation questions, commenters will be able to judge whether or not their comments appeared to influence the direction of post consultation outcomes.
  • guidance document – in which comments may be round around guidance either requesting or providing clarification of particular points, or collecting examples of how others have practically implemented guidance. For example, COI Guidance on open source software. This sort of document can act as a hub for aggregating practical advice implementing guidance. In contrast to the previous two document/comments, the comments thermselves can become a means of sharing practical advice around the guidelines, and may effectively deliver practical guidance themselves. The outcomes of requests for clarification may also be trackable, if for example they result in revisions to the original guidance, or indeed if they result in a futher comment that clarifies the matter; (in this case, we might see clarifying comments as providing a similar role as do comments on a draft document?).

Combining elements of all three types listed above, we might also consider an amplification, or discussion, document, such as documents published in support of a meeting (“meetings without borders”, or “semi-permeable meetings”; for example Using WriteToReply to Publish Committee Papers. Is an Active Role for WTR in Meetings Also Possible?). [Added: I guess that educational materials might also be regarded as discussion documents?] Rather than being the focus of a conversation, these documents are part of an ongoing process, or conversation, where comments raised may either be seen to be a continuation of a discussion held in a meeting, or as part of a conversation that may be continued in a folow on meeting. Feedback to commenters about how comments are received may be realised through mentions to matters raised in comments appearing in the minutes of later meetings (which may even reference back to the orginal comment).

Looking at these various document types, it seems to me that it is possible for commenters to look for evidence in later/follow-on documents about the extent to which their comments may or may not have directly influenced the content of those follow-on documents, as well as providing opportunities for direct links back to comments that influenced later documents from those later documents themselves.

If a consultation platform can start to highlight the impact comments may have on practice or policy development through appropriate feedback, such as “follow-on feedback” (i.e. the demonstration of how a comment on one document influenced the content of another), then it feels right to me that it is more likely that people will start to see it as a tool that supports “real” involvement in a process?

PS Seems like I’m too late to add this distinction in as feedback to the COI draft guidance on commentable docs.

Using JISCPress/Digress.it for Reading List Publication

One of the things I’ve been doodling with but not managing to progress much thinking wise (not enough dog walking time lately!) is how we might be able to use the digress.it WordPress theme to support various course related functions in ways that exploit the disaggregating features of the theme.

Chatting with Huw Jones last week about his upcoming Arcadia seminar on “The Problem of Reading Lists” (this coming Tuesday, Nov 24th – all welcome;-) I started thinking again about the potential for using digress.it as a means of publishing, and collecting comments on, reading lists.

So for example, over on the doodlings WriteToReply site I’ve posted an example of how a reading list posted under the theme is automatically disaggregated into separate, uniquely identified references:

The reading list was generated simply by copying and pasting a PDF based reading list into a WordPress blog post. Looking at the format of the list, one could imagine adding further comments or notes relating to each reference using a blog comment. Given that the basis of each paragraph is a citation to a particular work, it might be possible to parse out enough information to generate a link to a search on the University OPAC for the corresponding work (and if so, pull back an indication of the availability of the book as, for example, my Library Traveler script used to do for books viewed on Amazon).

Under the current in-testing digress.it theme, each paragraph on the page can be made available as a separate item in an RSS feed; that is, as well as the standard ‘single item’ RSS page feed that WordPress generates automatically, we can get an N-item feed from the page for the N-paragraphs contained on a page.

Which in terms means that to generate an itemised RSS feed version of a reading list, all I need to do is paste the reading list – with each reference in a separate paragraph – into a single blog post. (the same is true for disaggregating/feed itemising previous exam papers, for example, or I guess video links in order to generate a DeliTV programme bundle…?!)

(For more details of the various ways in which digress.it can automatically disaggregate/atomise a document, see Open Data: What Have We Got?.)

PS just a reminder again – Huw’s Reading List project talk, which is about far more than just reading lists, is on Tuesday in the Old Combination Room, Wolfson College, Cambridge, at 6pm.

Google Analytics, Feedburner and Google Reader

Over the last couple of weeks, it seems as if the Goog has been doing a bit of reconciliation on the old analytics front, in particular the ability to track traffic driven back to your website from links contained within a feed published from that site using Feedburner…

The first thing I’d noticed as being different was the appearance Google Analytics tracking codes on Feedburner powered posts that I was reading in Google Reader – opening such a post in a new window seems to display it with a set full blown set of GA tracking attributes. So for example, opening a post from the Feedburnered OUsful.Info feed results in a URI like this:

https://ouseful.wordpress.com/2009/11/18/under-the-radar/?
utm_source=feedburner&utm_medium=feed
&utm_campaign=Feed%3A+ouseful+%28OUseful+Info%29&utm_content=Google+Reader

…and I’m pretty sure I didn’t put those tracking codes in there explicitly…

In “Campaign” Tracking With Google Analytics, I started sketching out how it might be possible to use Google Analytics campaign tracking codes to to track the spread of referrer links to documents or document fragments hosted on WriteToReply or JISCPress, so let’s see how the Feedburner annoations are structured:

  • utm_source=feedburner (that is, the originator of the feed);
  • utm_medium=feed (that is, the means by which the content was transported/syndicated);
  • utm_campaign=Feed: ouseful (OUseful Info) (that is, the name of the Feedburner feed (I think: the feed URL is http://feedburner.com/ouseful), followed by the feed title (OUseful Info);
  • utm_content=Google Reader (that is, the place where I viewed the link).

Compare this with the suggestion I made for annotating WriteToReply links:

  • utm_source=twitter.com (that is, the place a link was ‘launched’);
  • utm_medium=question (that is, the type of slug content used to qualify the link);
  • utm_campaign=jiscri (that is, the consultation document linked to, e.g. for the link <em.http://writetoreply.org/jiscri/2009/03/11/rapid-innovation-projects/);
  • utm_content=slug3 (that is, a unique ID to identify the text used to qualify the syndicated link).

So how can you get Googalytics tracking codes on your Feedburner feeds? Details are still sketchy, (e.g. see the original announcement on the Goole Analytics blog here: An Integration With Feedburner, and the Google AdSense for Feeds blog here: “Afternoon, Frank.” “Hey howdy, George.”) but this Google FAQ post on How do I set up my FeedBurner feed to report feed clicks in Google Analytics?:

If you use Google Analytics to track web site visitors, you can see feed clicks originating from your FeedBurner feed by activating an option on the Analyze tab.

When someone clicks one of your feed items and ends up back on your web site, Google Analytics will track that activity and include it in the “Traffic Sources” section.

The post also tells you where you can set up the tracking details – from the Configure Stats menu option. And selecting that, I can now see why my feed links are annotated as they are:

(I’m not sure how the $distributionEndpoint is treated for none Google properties?)

The Google AdSense for Feeds post suggests that:

By default, these analytics will show up in the “All Traffic Sources” and “Campaigns” views in Google Analytics. You can filter the results just to only the traffic that comes from Google FeedBurner by filtering on “feedburner” on the All Traffic Sources page or “Feed:” on the campaigns view. You can also use these sources in the Advanced Segments views.

which suggests that for sites like JISCPress/WriteToReply that use Google Analytics on the main site and Feedburner for the public/promoted feeds, the Feedburner integration will automatically annotate feed links with tracking codes that can be tracked from the site’s Google Analytics dashboard.

Thoughts on JISCPress

As we come to the final month of the JISCPress project, we had some great news over on WriteToReply last week where we were able to announce that Eduserv would be covering our hosting costs for the immediate future (Eduserv funds hosting for WriteToReply, eFoundations: Write To Reply).

So what exactly does the platform we’ve been working on have to offer? Here’s one of the ways I think of it…

A document publishing platform that automatically atomises documents to the paragraph level, allows aggregated commenting at the paragraph and ‘user’ level, and supports the republication and re-presentation of documents in a variety of standard formats at the document level.

The first part of the process is the (manual assisted) ingress stage, in which documents are imported into the WordPress environment such that each substantive document section ideally maps onto a single WordPress “blog post”:

An RSS for the document as a whole, with one item per section, is generated automatically by the WordPress platform. A single item RSS feed is also generated for each page (so the content of each page can be easily transported around the web).

The second part of the process is the atomisation of each post, carried out automatically by the Digress.It theme, in which each paragraph in the document is given its own unique URI, derived from the URI of the web page (“blog post”) the paragraph appears on:

Potentially, an RSS feed can also be produced for each page in which each paragraph is a separate feed item, thus allowing a page/section to be transported around the web via a single feed, but in atomised form.

The paragraph level chunks produced by the atomistation process can be transcluded as independent elements in independent web documents in other documents by a variety of means (as an embeddable object, via XML, txt, JSON, etc):

The default nature of the WordPress platform allows comments to be made at the level of each web page, with an RSS feed of comments for each page being published ‘for free’. JISCPress extends this functionality by allowing comments to be associated with discrete paragraphs. Views over the comments are also available at the user level, (that is, grouped according to the user who made the comments, wheresoever they are made in the document). An additional RSS fed of comments by user is also available, which means that a document on the platform can actually be used as a scaffold for a critical response to the document by a particular user.

A further level of innovation is based on the automated generation of ‘semantic tags’ at the page level. Once generated, tag based collections of posts can be syndicated in the normal way via WordPress generated tag based RSS feeds:

JISCPress also benefits from the Trackback mechanism implemented by WordPress. When a page or paragraph URI is linked to from a third party web page, a trackback to the originating page may be captured, which we interpret as the automated capture of links remote annotations or comments about the document.

When considered in these terms, the JISCPress/WriteToReply platform is seen to provide a powerful means of publishing documents in which individual sections may carry their own unique URI, and individual paragraphs within a section also contain their own unique URI (which in many situations may be rooted on the section URI).

The platform can also be regarded as republishing – or re-presenting – each section (i.e. page) and each paragraph as an independent entity. That is, whenever a document is published via the platform, each separate paragraph may also be thought of as being independently published “for free”, in the sense that:

– each paragraph is independently addressable,
– each paragraph is independently commentable, and
– each paragraph is independently republishable/syndicatable.

So, given that, can you think of any ways in which the JISCPress/WriteToReply platform can support your document publishing and comment gathering strategy?